The economic-vicepresident of the Tenerife Island Government, Efraín Medina, has presented the new commercial actions of Zona Comercial Tranvía for 2015. The goal is to continue promoting the business of the metropolitan area in connection with the tram network. The fooball player of C. D. Tenerife, Suso Santana, is the official image of this new campaign. Santana has taken part in the spot, ‘Todo son ventajas’, that promotes the purchases with the Club Tranvía Card.
Zona Comercial Tranvía is a project created by Tenerife Island Government and developed by Fundación Insular para la Formación, Empleo y Desarrollo Comercial (Fifede) and Metrotenerife.
ZCT will take part in the commercial initiatives such as ‘Ven a Santa Cruz’, ‘Vive la Rambla’, ‘Santa Cruz Saldos’, ‘Plenilunio’, ‘La Noche en Blanco’, y la campaña de Navidad, among others.