Tenerife Insular Government and Metropolitano of Tenerife (MTSA) collaborate with Breast Cancer Women Association called Ámate, offering free advertising spaces inside the tram and in several stops for its prevention campaign, La prevención, el mayor gesto de amor (prevention, the greatest act of love).
In the meeting with the Tenerife Insular Government and MTSA members, AMATE showed them their worries about the increasing of cancer cases in young people and warned that men can also suffer breast cancer.