Metrotenerife is carrying out a Vía-Móvil information campaign between his public transport users. A promotional staff will be up half December in different tram stops with the aim to inform about the advantages of this system of payment that already operates in the whole island network of public transport.
More than 58.000 persons have downloaded Vía-Móvil, which is being use by more than 28.000 users. Besides, one every four passengers are cancelling their transport card with this app; it is the 25% of the tram passengers.
Vía-Móvil is an innovative integral digital ticketing system developed by Metrotenerife.